Monetary brand valuation
Our Approach to a Robust Brand Valuation in Euros and Cents
Do you need a valid and accepted brand value?
We determine reliable brand values based on accepted valuation standards “in euros and cents.”
More than 800 brand valuations conducted on behalf of clients confirm our claim. A brand value determined by B&C is:
accepted
Our standard-compliant valuation meets the requirements of IDW S5 and the DIN/ISO standards.
robust
We use benchmark and comparison values to validate the measured behavioral and financial indicators.
objective
We incorporate behavioral science data as a neutral basis for the valuation.
reliable
Our methodological valuation process is validated multiple times and proven in practice.
transparent
Our structured procedure presents the creation process of the brand value in a simple and transparent way.
specific
Our valuation framework always reflects the real structure of your business model.
replicated
The brand value can be replicated consistently over time.
Your benefit from our longstanding expertise in brand valuation
When it comes to monetary brand valuation, you should make no compromises. With BIESALSKI & COMPANY, you have a leading partner at your side with cross-industry expertise.
You receive a robust brand value that is highly accepted in marketing as well as in financial and auditing environments.
We compare your brand’s performance data with our extensive benchmark database. This creates clarity and makes the results truly interpretable.
A comprehensive analysis of your brand from a target group, market and financial perspective is the basic prerequisite for brand valuation.
The performance of the brand as a value driver is revealed transparently and comprehensibly.
The strengths and weaknesses of the brand are uncovered, and concrete levers for further development are identified.
Thus, the foundation for value-oriented brand management is laid.
How we calculate brand value
We determine the monetary brand value using the price and volume premium method, which follows the recommendations of IDW S5 and the DIN/ISO standard.
Here, brand value creation is delineated from the perspective of your target group, answering the question: “What additional price/additional volume can be achieved through the brand compared to no-name products?”
The willingness to pay higher prices or to buy the brand more frequently flows directly into the monetary brand value. In this way, the value of a brand becomes not only measurable, but also deliberately controllable and strategically usable.
Why you should work with us
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