BRAND VALUE
Turning brand value into a financial asset.
We determine, document and unlock the financial value of your brand – providing a robust basis for financing, transactions, financial reporting and licensing.
Brand Value is BIESALSKI & COMPANY’s approach to valuing and monetising brands. It enables companies to determine their brand’s financial value, recognise it on the balance sheet and use it for financing, transactions and licensing.
THE STARTING POINT
A valuable brand. No price tag. No basis for negotiation.
Many companies know that their brand has significant financial value. Yet when a concrete figure is needed, they have no defensible valuation to draw on. Key questions remain unanswered:
- What is our brand actually worth in monetary terms?
- What royalty rate is appropriate for our brand and can stand up to scrutiny?
- How can we use our brand’s value as collateral in financing negotiations?
- How can this value be recognised on the balance sheet in accordance with accepted standards?
- How do we negotiate the value of our brand when buying or selling a business?
Brand valuation gives you confidence in negotiations.
It provides a sound basis for presenting your brand’s value to banks, buyers, auditors and licensees – with a defensible figure.
OUR SERVICES
We quantify your brand’s financial value.
Four ways to put brand value to work.
49%
on average, brands account for 49% of company value.
This finding is based on our analysis of more than 800 brand valuations conducted for clients.
WHY BRAND VALUE
Knowing what your brand is worth enables you to put its value to work.
A brand is one of a company’s most valuable assets – and one of its least tangible. A look at the major annual brand rankings illustrates the challenge: the reported values of Apple, Google and other brands can differ by billions, depending on the ranking. This can create the impression that brand valuation is ultimately a matter of opinion.
It is not. A brand’s true value is created in the minds and hearts of its target audiences – through trust, preference and willingness to buy. A methodologically sound valuation translates these factors into an objective, defensible financial figure. It makes the brand an asset that can inform financial calculations, balance sheets and negotiations.
Our Brand Value approach provides precisely this foundation. Whether you need a valuation for financing, financial reporting, a business transaction or a licensing agreement, we use recognised methods to determine your brand’s financial value. The result is a figure that stands up to scrutiny from banks, auditors, buyers and licensees.
This turns your brand into a substantiated financial asset with a direct influence on business decisions.
OUR REFERENCES
Brand valuation in practice.
A brand valuation without a clear purpose is just a number.
What matters is presenting it in a way that stands up in the relevant negotiation – whether with a bank, a buyer or a licensee.
That is the focus of our approach.
YOUR CONTACT
Let’s discuss your challenges.
