Brand value
The Contribution of the Brand to Corporate Value
Monetary brand valuation
Brand
licensing
Brand
financing
Brand
accounting
From more than 800 brand valuations conducted for clients, we know:
On average, brand value accounts 49 % of total enterprise value.
Leverage your brand value strategically for financing, licensing, balance-sheet recognition or M&A.
We are THE experts in brand valuation
Anyone who looks at the major annual brand rankings quickly realizes:
The values of Apple, Google & Co. differ by billions. So is brand valuation just a guessing game? Absolutely not.
The true value of a brand is created in the minds and hearts of the target group.
That is exactly what we determine in euros and cents – objectively and reliably.
Read more here about our approach to monetary brand valuation and other common methods of brand valuation.
Why brand value is so important for your company!
Brand creates value – and not just a little! On average, brand value accounts for more than 49 percent of total enterprise value (B&C benchmark database).
However, intangible assets often do not appear on the balance sheet, even though they are crucial for business success. As a result, a large part of the company’s value remains invisible and unused.
Brand value makes transparent how much the brand actually contributes to business success and makes it usable as an economic asset for financing, accounting, licensing or M&A.
Your brand value, your benefit
Professional monetary brand valuation creates financial, strategic and communicative advantages:
- Gain financial strength
Hidden reserves become visible, creditworthiness improves – and new opportunities for brand financing arise.
- Secure and expand earnings
Targeted license management reduces investment risks and unlock potential for brand licensing.
- Create transparency and control
Brand value becomes a balance sheet lever, strengthens the equity ratio and provices valuable metrics for controlling.
- Support strategic decisions
A sound valuation provides reliable arguments for the purchase, sale or integration of brand.
Brand is therefore far more than an intangible asset – it is a growth driver, trust anchor and expression of entrepreneurial strength.
Our network of experts for your brand value
Those who want to make their brand economically usable need partners who turn a valuation into concrete options.
Our experts support you with a corresponding network of lawyers and intermediaries, as well as partners from the fields of financing, structuring and auditing.
Whether for brand accounting, brand licensing, brand purchase/sale (M&A) or brand financing: We deliver sound brand values according to IDW S5 and DIN/ISO standards – recognized, reliable and compatible.
In this interplay, certainty about the acceptance of the brand value and clarity about the value substance of your brand are created. This ensures the optimal solution for your “good name”.
Contact me!
