Brandblog
4 must-do’s for brands to conduct successful crisis communication
Author: Katharina Fröhlich Apple, Danone, Mercedes and over 450 other brands have already done it in the first month. More brands are continuously following their
Why Leaders Need New Thinking
Digitalisation has triggered a race for the future. New players have emerged challenging traditional business models or even disrupting them. C-level trips to Silicon Valley
The Future of Marketing
I am always struggling with how marketing is being perceived by most of the companies and where it ranks in terms of importance compared with
Three brand rules to rule new markets
The processing digitalisation enables disruptive innovations. At the same time customers require cutting-edge solutions fulfilling their needs in terms of being seamless, sustainable, or smart
Investing in brands is like watering plants: a call for efficient brand spending
Imagine you want your plants to thrive and prosper. What would you do? Even with the smallest green thumb, regular and continuous watering seems to
