Brandblog
4 must-do’s for brands to conduct successful crisis communication
Author: Katharina Fröhlich Apple, Danone, Mercedes and over 450 other brands have already done it in the first month. More brands are continuously following their
Why Leaders Need New Thinking
Author: Frank Weber Digitalisation has triggered a race for the future. New players have emerged challenging traditional business models or even disrupting them. C-level trips
The Future of Marketing
Author: Frank Weber I am always struggling with how marketing is being perceived by most of the companies and where it ranks in terms of
Three brand rules to rule new markets
Author: Jan Kubik The processing digitalisation enables disruptive innovations. At the same time customers require cutting-edge solutions fulfilling their needs in terms of being seamless,
Investing in brands is like watering plants: a call for efficient brand spending
Author: Jan Kubik Imagine you want your plants to thrive and prosper. What would you do? Even with the smallest green thumb, regular and continuous
