About us

We are convinced:
»A strong brand is one of the most valuable assets of any company«

Driven by our mission ›Turning Brands into Value‹ we achieve
strategic superiority, competitive advantage
and proof of the brand’s value creation
to strengthen our clients' brand earning power.

References

Studies

News

Markenwerkstatt

The ‘B&C Markenwerkstatt’ is the event series for companies to discuss experiences related to the brand. The event focuses on the implementation of innovative brand management approaches and learning from best practice cases as Bosch, EnBW, BMW, Herrenknecht and DELO. The ‘Markenwerkstatt’ takes place in a two year cycle and is carried out in cooperation with the Technical University of Munich.

Judith Williams about turning stumbling blocks into steps

Videos

The German luxury brands 2016

What characterises German luxury? What are its strengths, what are its weaknesses? Learn more about the Top 30 German luxury brands and the key results of the study.