Our Brand Consultants for your Entrepreneurial Success!
Our Conviction: Turning Brands into Value
The fact is: Brands make a significant contribution to a company’s success.
Remarkably, however, brands are rarely managed with a clear focus on their value or measured in figures.
As a management consultancy for brands, we at BIESALSKI & COMPANY are here to change that!
We consistently follow our mission: ›Turning Brands into Value‹. This allows us to help our clients
strategically realise their competitive advantages and measurably increase the value of their brand.
We support companies in shaping tomorrow’s success with strategic sovereignty today.
For us, the brand is centred around customer needs. In doing so, we strengthen competitiveness and, as a result, increase profitability. An actionable brand strategy and a unique positioning provide clear strategic direction – defined by specific, measurable objectives. This enhances customer engagement and helps attract and retain the right talent.
The realisation of competitive advantages demands ‘the courage to embrace change’.
The brand helps to shape transformation. It ensures the acquisition and long-term loyalty of customers, while enabling higher prices. This succeeds when all touchpoints contribute positively to the brand experience. It requires clear messaging and consistent behaviour throughout the company, in line with the brand promise. A shared awareness of the brand motivates employees to act as brand ambassadors.
Proof of brand value helps brands and marketing to achieve a position of strength.
The appreciation of brand and marketing creates the basis for value-orientated brand management within the company. A resilient brand value uncovers hidden reserves, realises sales potential and helps to use the brand specifically as an asset. This makes it a measurable success factor and provides investors with security.
To put it in a nutshell: BIESALSKI & COMPANY creates brand value. We harness the power of brands to drive your success. As a brand consultancy, we increase profitability through brand desirability. Demonstrably.
The Development of our Expertise
BIESALSKI & COMPANY has its origins in monetary brand valuation. Since our start of brand consulting in 2010, we have valued more than 800 brands on behalf of our clients. In the meantime, a high relevance is also attributed to this topic in business circles. The reason for this lies in the numerous financial optimisation and success potentials that monetary brand value offers. Even in times of crisis, this newly gained financial strength can mean a valuable advantage for many companies in the highly competitive environment.
Our range of expertise has grown steadily with each business year. Today, we can proudly claim that we accompany our clients with a comprehensive and interdisciplinary change approach, which, guided by the brand, includes the entire organisation. Basically, a transformation process helps to develop positive changes in all employees of a company – on the attitudinal, behavioural and organisational level. This sets the course for a successful future in a dynamic market environment. For long-term, successful implementation, it is important that a change process goes beyond mere communication and is understood across departments.
What Goals we Pursue
Increasing your company’s success with the brand is the ultimate goal of our brand consulting. Step by step, we focus our attention on the following milestones:
Why the brand is important to you
With an average share of almost 50 per cent of the company value, the brand is one of the essential assets of companies and thus highly relevant to success from a business perspective. At the same time, the development and management of brands requires specific competences and experience, both selectively and in phases, which many companies do not find worthwhile to keep permanently within their own organisation. Against this background, the involvement of external consultants can be a sensible solution in terms of competence and cost-effectiveness.
Contact us!
Would you like a consultation without obligation to discuss your concerns? We are happy to be at your disposal for a personal exchange at any time.
Alexander Biesalski
MANAGING PARTNER
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