Turning brands
into value
As brand consultants, we create strategic superiority, the realization of competitive advantage and proof of the brand value.
Corporate Sustainability Score (CSS) 2023
All insights of our current study with THE GREEN NETWORK
Globally unique insights to increase your brand performance
These KPIs give you deep insights into the power of brand performance to create value
What we offer you
What added value you get
Brand Valuation
Brand creates value – and not too little!
On average, the brand accounts for more than 30 percent of the company's value (B&C benchmark database). The intangible asset is therefore highly relevant to the company's success. We support on how the brand can be used for financing, licensing, accounting or in the M&A case.
Uncertain times require a stable position in the market with a clear forward-looking "compass". We help companies to become more meaningful through Purpose and show how they can use Purpose Transformation to ensure stability and at the same time agility even in challenging times, as well as to engage their employees.
Change by Brand
Change has become our constant companion. And one thing is certain: Those who don't change will lose! The challenge here is that around 70 percent of all change processes fail. That's why we searched for a positive driver of change and found it: The brand.
A good reputation is becoming increasingly important in business. Not without reason, because on average a good name generates a quarter of total sales! In addition, legislators are increasingly demanding the reporting of non-financial key figures. We make reputation measurable and thus controllable as a business variable.
Brand Valuation
Brand creates value – and not too little!
On average, the brand accounts for more than 30 percent of the company's value (B&C benchmark database). The intangible asset is therefore highly relevant to the company's success. We support on how the brand can be used for financing, licensing, accounting or in the M&A case.
Uncertain times require a stable position in the market with a clear forward-looking "compass". We help companies to become more meaningful through Purpose and show how they can use Purpose Transformation to ensure stability and at the same time agility even in challenging times, as well as to engage their employees.
Change by Brand
Change has become our constant companion. And one thing is certain: Those who don't change will lose! The challenge here is that around 70 percent of all change processes fail. That's why we searched for a positive driver of change and found it: The brand.
A good reputation is becoming increasingly important in business. Not without reason, because on average a good name generates a quarter of total sales! In addition, legislators are increasingly demanding the reporting of non-financial key figures. We make reputation measurable and thus controllable as a business variable.
Why you can count on us
What is interesting for you
Does sustainability pay off?
Interview with brand expert Alexander Biesalski: "Wanna build a brand?"
No company benefits as much from its sustainable image as Tesla
Top 30 ranking and first insights from Corporate Sustainability Score 2023
We are hiring
You want to work in a young, dynamic team of brand consultants which combines the vibrant world of brands with the factual world of finance?
