Turning brands
into value

As a management consultancy for brands, we create strategic superiority, the realization of competitive advantage and proof of the brand value.

We have performed more than 800 monetary brand valuations for our clients.
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We are the project partners for central brand management and business units.
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We make brand identity come alive.
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We provide decisive arguments for the brand value in the M&A process.
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We substantiate reputation as a top key performance indicator for the annual report.
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We identify the key drivers of brand success.
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We optimize the operational excellence in brand management with KPI systems.
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We offer training to strengthen brand behaviour.
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We shape branding strategies, also for sophisticated corporate structures.
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We empower Brand Ambassadors to strengthen the brand from inside out.
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We are getting the brand into the heads and hearts of the employees.
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Previous
Next
We have performed more than 800 monetary brand valuations for our clients.
Learn More
We are the project partners for central brand management and business units.
Learn More
We make brand identity come alive.
Learn More
We provide decisive arguments for the brand value in the M&A process.
Learn More
We substantiate reputation as a top key performance indicator for the annual report.
Learn More
We identify the key drivers of brand success.
Learn More
We optimize the operational excellence in brand management with KPI systems.
Learn More
We offer training to strengthen brand behaviour.
Learn More
We shape branding strategies, also for sophisticated corporate structures.
Learn More
We empower Brand Ambassadors to strengthen the brand from inside out.
Learn More
We are getting the brand into the heads and hearts of the employees.
Learn More
Previous
Next

Solutions

Brand Valuation
A strong brand is the most valuable asset of any company.

Brand Valuation

Brand creates value – and not too little!

On average, the brand accounts for more than 30 percent of the company's value (B&C benchmark database). The intangible asset is therefore highly relevant to the company's success. We support on how the brand can be used for financing, licensing, accounting or in the M&A case.

Meaningful Identity
No success without sense!
Meaningful Identity

Uncertain times require a stable position in the market with a clear forward-looking "compass". We help companies to become more meaningful through Purpose and show how they can use Purpose Transformation to ensure stability and at the same time agility even in challenging times, as well as to engage their employees.

Change by Brand
Yes we can!

Change by Brand

Change has become our constant companion. And one thing is certain: Those who don't change will lose! The challenge here is that around 70 percent of all change processes fail. That's why we searched for a positive driver of change and found it: The brand.

Corporate Reputation Score
Everyone needs it: a ‘good reputation’!
Corporate Reputation Score

A good reputation is becoming increasingly important in business. Not without reason, because on average a good name generates a quarter of total sales! In addition, legislators are increasingly demanding the reporting of non-financial key figures. We make reputation measurable and thus controllable as a business variable.

Brand Valuation
A strong brand is the most valuable asset of any company.

Brand Valuation

Brand creates value – and not too little!

On average, the brand accounts for more than 30 percent of the company's value (B&C benchmark database). The intangible asset is therefore highly relevant to the company's success. We support on how the brand can be used for financing, licensing, accounting or in the M&A case.

Meaningful Identity
No success without sense!
Meaningful Identity

Uncertain times require a stable position in the market with a clear forward-looking "compass". We help companies to become more meaningful through Purpose and show how they can use Purpose Transformation to ensure stability and at the same time agility even in challenging times, as well as to engage their employees.

Change by Brand
Yes we can!

Change by Brand

Change has become our constant companion. And one thing is certain: Those who don't change will lose! The challenge here is that around 70 percent of all change processes fail. That's why we searched for a positive driver of change and found it: The brand.

Corporate Reputation Score
Everyone needs it: a ‘good reputation’!
Corporate Reputation Score

A good reputation is becoming increasingly important in business. Not without reason, because on average a good name generates a quarter of total sales! In addition, legislators are increasingly demanding the reporting of non-financial key figures. We make reputation measurable and thus controllable as a business variable.

Get to know us!

Voices

News

Successfully shaping change processes with the brand

04.10.2021
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Only the best for our little ones - Hauck brand stands for high quality and good prices

07.09.2021
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mi connect Podcast: Alexander Biesalski in conversation with Matthias Pioro

22.04.2021
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Freie Fläche

Flexibel für Anlässe

Freie Fläche flexibel für Anlässe (bspw. News, neue Studien, Jubiläen etc.)

Career

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You want to work in a young, dynamic consulting company which combines the vibrant world of brands with the factual world of finance?