Turning brands
into value
As a management consultancy for brands, we create strategic superiority, the realization of competitive advantage and proof of the brand value.
Competencies
Solutions
Brand Valuation
Brand creates value – and not too little!
On average, the brand accounts for more than 30 percent of the company's value (B&C benchmark database). The intangible asset is therefore highly relevant to the company's success. We support on how the brand can be used for financing, licensing, accounting or in the M&A case.
Uncertain times require a stable position in the market with a clear forward-looking "compass". We help companies to become more meaningful through Purpose and show how they can use Purpose Transformation to ensure stability and at the same time agility even in challenging times, as well as to engage their employees.
Change by Brand
Change has become our constant companion. And one thing is certain: Those who don't change will lose! The challenge here is that around 70 percent of all change processes fail. That's why we searched for a positive driver of change and found it: The brand.
A good reputation is becoming increasingly important in business. Not without reason, because on average a good name generates a quarter of total sales! In addition, legislators are increasingly demanding the reporting of non-financial key figures. We make reputation measurable and thus controllable as a business variable.
Brand Valuation
Brand creates value – and not too little!
On average, the brand accounts for more than 30 percent of the company's value (B&C benchmark database). The intangible asset is therefore highly relevant to the company's success. We support on how the brand can be used for financing, licensing, accounting or in the M&A case.
Uncertain times require a stable position in the market with a clear forward-looking "compass". We help companies to become more meaningful through Purpose and show how they can use Purpose Transformation to ensure stability and at the same time agility even in challenging times, as well as to engage their employees.
Change by Brand
Change has become our constant companion. And one thing is certain: Those who don't change will lose! The challenge here is that around 70 percent of all change processes fail. That's why we searched for a positive driver of change and found it: The brand.
A good reputation is becoming increasingly important in business. Not without reason, because on average a good name generates a quarter of total sales! In addition, legislators are increasingly demanding the reporting of non-financial key figures. We make reputation measurable and thus controllable as a business variable.
Voices
Freie Fläche
Flexibel für Anlässe
Freie Fläche flexibel für Anlässe (bspw. News, neue Studien, Jubiläen etc.)
Career
You want to work in a young, dynamic consulting company which combines the vibrant world of brands with the factual world of finance?
