Turning brands
into value
As brand consultants, we create strategic superiority, the realization of competitive advantage and proof of the brand value.
What we offer you
What added value you get
Brand Valuation
Brand creates value – and not too little!
On average, the brand accounts for more than 30 percent of the company's value (B&C benchmark database). The intangible asset is therefore highly relevant to the company's success. We support on how the brand can be used for financing, licensing, accounting or in the M&A case.
Uncertain times require a stable position in the market with a clear forward-looking "compass". We help companies to become more meaningful through Purpose and show how they can use Purpose Transformation to ensure stability and at the same time agility even in challenging times, as well as to engage their employees.
Change by Brand
Change has become our constant companion. And one thing is certain: Those who don't change will lose! The challenge here is that around 70 percent of all change processes fail. That's why we searched for a positive driver of change and found it: The brand.
A good reputation is becoming increasingly important in business. Not without reason, because on average a good name generates a quarter of total sales! In addition, legislators are increasingly demanding the reporting of non-financial key figures. We make reputation measurable and thus controllable as a business variable.
Brand Valuation
Brand creates value – and not too little!
On average, the brand accounts for more than 30 percent of the company's value (B&C benchmark database). The intangible asset is therefore highly relevant to the company's success. We support on how the brand can be used for financing, licensing, accounting or in the M&A case.
Uncertain times require a stable position in the market with a clear forward-looking "compass". We help companies to become more meaningful through Purpose and show how they can use Purpose Transformation to ensure stability and at the same time agility even in challenging times, as well as to engage their employees.
Change by Brand
Change has become our constant companion. And one thing is certain: Those who don't change will lose! The challenge here is that around 70 percent of all change processes fail. That's why we searched for a positive driver of change and found it: The brand.
A good reputation is becoming increasingly important in business. Not without reason, because on average a good name generates a quarter of total sales! In addition, legislators are increasingly demanding the reporting of non-financial key figures. We make reputation measurable and thus controllable as a business variable.
Why you can count on us
What is interesting for you
Interview: Alexander Biesalski on the opportunities and risks of Mercedes' luxury strategy
Change by Brand Part 3: Alexander Biesalski and Kai Halter on change at world market leader ebm-papst
Change by Brand Part 2: Alexander Biesalski and Markus A. Miklis on brand driving the change
TURNING BRANDS INTO VALUE: Our Image Brochure
We are hiring
You want to work in a young, dynamic team of brand consultants which combines the vibrant world of brands with the factual world of finance?
