Releases

Brand KPIs: Benchmark for the performance of brands

02.01.2024

The attitude as a unique selling point

24.11.2023

Corporate Sustainability Score 2023 - Studienband

Study volume: Corporate Sustainability Score 2023

11.10.2023

Does sustainability pay off?

16.08.2023

Interview with brand expert Alexander Biesalski: "Wanna build a brand?"

17.07.2023

No company benefits as much from its sustainable image as Tesla

19.06.2023

Top 30 ranking and first insights of the Corporate Sustainability Score 2023

15.06.2023

Benchmarks zur Markenperformance

KPI Manual: Unique global insights into brand performance

14.06.2023

Archive

Interview: Alexander Biesalski on the opportunities and risks of Mercedes' luxury strategy

14.01.2023

Change by Brand Part 3: Alexander Biesalski and Kai Halter on change at ebm-papst

04.07.2022

Change by Brand Part 2: Alexander Biesalski and Markus A. Miklis on brand driving the change

13.06.2022

TURNING BRANDS INTO VALUE: Our Image Brochure

31.05.2022

Change by Brand Part 1: Alexander Biesalski and Prof. Dr. Karsten Kilian on change challenges

11.05.2022

Change by Purpose: Alexander Biesalski at TIK-Talk with Carolin Lederer from ebm-papst

27.04.2022

120bpm FISCHER AND FRIENDS PODCAST

FISCHER AND FRIENDS Podcast: Alexander Biesalski on Brand Valuation and Brand Development

18.03.2022

Successfully shaping change with the brand

04.10.2021

mi connect Podcast: Alexander Biesalski in conversation with Matthias Pioro

22.04.2021

America - The brand lives

24.03.2021

Sustainable Development Goals and Social Media – New Value Drivers

21.04.2021

B2B brand(-ing) in transformation

15.02.2021

Purpose: Greenwashing or the key to transformation?

09.11.2020

10 years "Turning brands into value" at BIESALSKI & COMPANY

10.09.2020

With the brand out of the crisis - A way to secure liquidity

07.05.2020

Marketing Professionals - The Customer Understanders: A Commentary by Alexander Biesalski

15.02.2020

Prof. Kilian and B&C Consultant Markus A. Miklis on the Evolution of Purpose

15.01.2020

A. Biesalski on the value of the brand and how to increase its performance

29.08.2019

Interview: B&C on Bayer's reputation after the Monsanto deal

29.04.2019

Interview: Alexander Biesalski on the "Ha(u)te Couture" by DIESEL

14.11.2018

Corporate Reputation Score 2018 - study volume available

13.11.2018

Interview: Corporations play with their own reputation!

02.10.2018

Corporate Reputation Score 2018 exclusively in manager magazin

24.09.2018

Interview: Alexander Biesalski on the plight of Victoria's Secret

24.08.2018

Interview: What will make B2B brands successful in the future

25.07.2018

Book contribution: Market research and brand value measurement of B-to-B brands

05.07.2018

Is luxury still luxury?

14.06.2018

Ranking of German luxury brands 2018 - study volume available

10.04.2018

A. Biesalski and J. Spannagl on the German luxury industry

28.03.2018