Releases

Interview: Alexander Biesalski on the opportunities and risks of Mercedes' luxury strategy

14.01.2023

Change by Brand Part 3: Alexander Biesalski and Kai Halter on change at ebm-papst

04.07.2022

Change by Brand Part 2: Alexander Biesalski and Markus A. Miklis on brand driving the change

13.06.2022

TURNING BRANDS INTO VALUE: Our Image Brochure

31.05.2022

Change by Brand Part 1: Alexander Biesalski and Prof. Dr. Karsten Kilian on change challenges

11.05.2022

Change by Purpose: Alexander Biesalski at TIK-Talk with Carolin Lederer from ebm-papst

27.04.2022

Archive

120bpm FISCHER AND FRIENDS PODCAST

FISCHER AND FRIENDS Podcast: Alexander Biesalski on Brand Valuation and Brand Development

18.03.2022

Successfully shaping change with the brand

04.10.2021

mi connect Podcast: Alexander Biesalski in conversation with Matthias Pioro

22.04.2021

America - The brand lives

24.03.2021

Sustainable Development Goals and Social Media – New Value Drivers

21.04.2021

B2B brand(-ing) in transformation

15.02.2021

Purpose: Greenwashing or the key to transformation?

09.11.2020

10 years "Turning brands into value" at BIESALSKI & COMPANY

10.09.2020

With the brand out of the crisis - A way to secure liquidity

07.05.2020

Marketing Professionals - The Customer Understanders: A Commentary by Alexander Biesalski

15.02.2020

Prof. Kilian and B&C Consultant Markus A. Miklis on the Evolution of Purpose

15.01.2020

A. Biesalski on the value of the brand and how to increase its performance

29.08.2019

Interview: B&C on Bayer's reputation after the Monsanto deal

29.04.2019

Interview: Alexander Biesalski on the "Ha(u)te Couture" by DIESEL

14.11.2018

Corporate Reputation Score 2018 - study volume available

13.11.2018

Interview: Corporations play with their own reputation!

02.10.2018

Corporate Reputation Score 2018 exclusively in manager magazin

24.09.2018

Interview: Alexander Biesalski on the plight of Victoria's Secret

24.08.2018

Interview: What will make B2B brands successful in the future

25.07.2018

Book contribution: Market research and brand value measurement of B-to-B brands

05.07.2018

Is luxury still luxury?

14.06.2018

Ranking of German luxury brands 2018 - study volume available

10.04.2018

A. Biesalski and J. Spannagl on the German luxury industry

28.03.2018