Purpose
Secure your future through a meaningful identity'
Secure your future through a meaningful identity'
A purpose gives your company greater meaning. Especially in challenging times, it provides both stability and agility - while inspiring and engaging your employees.
Why is purpose particularly relevant right now?
Uncertain times call for a stable market position guided by a clear, forward-looking “compass.”
The interplay of numerous factors is confronting companies with new, existential challenges – often without warning: technological innovations, shifting consumer behaviour, emerging trends, global crises …
Traditional competitive advantages are losing their impact. Today’s market leadership no longer guarantees tomorrow’s business success. Suddenly, resources once readily available are scarce, while existing ones may disappear.
All this creates uncertainty and anxiety among employees. Combined with often non-transparent communication and an unclear strategic direction, this can quickly lead to a sense of disorientation and demotivation across the organisation.
'A meaningful anchor of uniqueness Asafeguards your company's success - today and in the future.'
Alexander Biesalski
Take the Quick Check!
Do one or more of the following apply to your company?
There is currently a high level of uncertainty within the organisation
The team lacks a clear direction and deep-rooted commitment
Only a few are aware of the specific added value for customers.
Employee turnover and absenteeism are increasing
It is becoming increasingly difficult to attract the right talent
Employees are primarily motivated by financial incentives
How future-ready is your brand?
No success without meaning!
Source: EGYM (2017), Why business must harness the power of purpose
An independent study found that around 90% of employees would be willing to give up part of their salary in exchange for a stronger sense of purpose – on average, up to 23% of their lifetime earnings.
Source: Rose, N. (2019) Arbeit besser machen
Employees who lack a sense of purpose in their work are significantly more likely to fall ill: ‘The greater the sense of meaning, the lower the absenteeism.’
Source: Boes, S. (2018), Fehlzeiten-Report: Arbeiten ohne Sinn macht krank, Die Zeit
Give your company meaning through purpose!
A purpose defines the corporate contribution to employees, customers, and society as a whole.
A meaningful identity ensures stability and agility, especially in challenging times.
Our Three-Step Approach
1. D E F I N I T I O N
We derive the identity for a meaningful corporate purpose consistently within the context of the ecosystem.
2. I M P L E M E N T A T I O N
We embed purpose across all value creation stages to achieve a holistic transformation of the organisation.
3. A C T I V A T I O N
We bring the meaningful identity to life across all hierarchies and departments, ensuring it becomes tangible for customers at every touchpoint.
Leading examples
Sharing is the mission: every product purchased provides an equivalent product to a person in need. Each contribution can be tracked transparently via QR code.
Source: share website
Experiencing nature, fostering partnership, solving challenges, and preserving the environment for future generations lie at the heart of VAUDE’s philosophy.
Source: VAUDE website
Frozen food of the future: no additives, maximum transparency through disclosure of all ingredient origins, and a full switch from plastic to paper packaging.
Source: frosta website
Contact me!
Alexander Biesalski
MANAGING PARTNER
