TURNING BRANDS INTO VALUE

»We chose BIESALSKI & COMPANY because the integration of tool competence and an economic perspective of the brand is crucial for Bosch.«

»The creation and evaluation of business plans for alternative brand concepts has helped us to implement a successful strategy for increasing sales.«

»BIESALSKI & COMPANY has shown us in a pragmatic way our brand’s potential which enabled us to communicate internally the importance and understanding of our brand and therefore we were able to establish a ›corporate brand culture‹.«

»The ›rule-of-thumb‹ falls short in today’s business – a profound analysis of sales- and value potential conducted by BIESALSKI & COMPANY supports us with the identification of new potential growth sectors.«

»If you ask me about brand expertise, the first company that comes to my mind is Biesalski & Company. They understand brand management exactly the way I need it to satisfy my needs as a businessman.«

»It was fascinating to determine, in cooperation with BIESALSKI & COMPANY, the triggers of our brand’s value and set the direction for future brand implementation.«

»BIESALSKI & COMPANY realises the intangible nature of a brand and thus has an excellent reputation in the financing sector.«

»With BIESALSKI & COMPANY, we have advanced the topic of value-oriented brand management at TRUMPF. B&C's good understanding of technology has also made a significant impact on TRUMPF's understanding of the brand.«

»BIESALSKI & COMPANY supported us with an entrepreneurial approach to establish an economic understanding of the brand at RECARO.«

»Tracking brand-performance based on relevant KPIs makes the impact of our marketing measurable over time and documents the continuous increase of our brand’s value.«

»In the development of our employer brand, BIESALSKI & COMPANY provided excellent support with their outstanding methodological understanding. The result establishes an authentic connection to our corporate brand and is very feasible to implement operationally.«

»Turning the brand into a tangible asset BIESALSKI & COMPANY opens up new possibilities for financing and corporate structuring.«

»BIESALSKI & COMPANY’s team supports us with the assessment, analysis and steering of EnBW’s reputation – while maintaining an excellent customer focus.«

»With the umbrella brand RENOLIT, we leverage synergies while meeting the unique requirements of each market. This balance of consistency and adaptability gives us a competitive edge.«