CORPORATE STRATEGY
A strategy that brings all business functions together.
We create your strategic compass for the next five years – from vision to concrete action.
BIESALSKI & COMPANY brings your company’s objectives, business areas and strategic priorities together in a clear strategy. We clarify which objectives and growth opportunities to focus on – and what to leave aside. The result is a coherent strategy that guides decisions across your business and shapes your brand.
YOUR NEED
When a new strategy makes sense
You need to decide which growth opportunities and markets your company should focus on in the years ahead.
You face changes driven by megatrends, such as advances in AI or geopolitical shifts, and want to review your strategic direction.
You are planning a reorganisation or strategic realignment, while departments or business units currently pursue different priorities.
You need to translate your vision into firm objectives for the entire organisation.
You are planning numerous projects and investments and need to decide which take priority.
YOUR BENEFIT
What you gain
Make strategic decisions based on clearly defined objectives and priorities.
Assess your strategic direction against trends, competitors and target audience perspectives.
Understand how each action contributes to your strategic objectives.
Secure stakeholder commitment to your direction – including clear agreement on what you will not pursue.
Focus budgets and resources on the projects with the greatest strategic impact.
OUR METHODOLOGY
Why our approach works
01
VISION
Define your vision and business ambitions
Establish a firm direction for the long term
02
TREND ANALYSIS
Systematically analyse megatrends and industry trends
Identify future market opportunities
03
ALIGNING PERSPECTIVES
Compare internal and external perspectives
Identify potential conflicts early
04
CASCADING OBJECTIVES
Translate objectives into concrete measures
Clearly define how each department contributes to the overall strategy
05
PRIORITISATION
Assess profitability, urgency and customer value
Avoid investing in initiatives with limited strategic relevance
06
IMPLEMENTATION READINESS
Assess the gap between the current position and the desired outcome in each priority area
Plan the implementation effort realistically for each department
THE OUTCOME
What you receive
Simplified illustration
- A detailed corporate strategy with concrete objectives and strategic priorities
- House of Strategy: your strategy at a glance
- Measurable targets to track success
- A prioritised action plan, depending on project scope
THE PROJECT PROCESS
How we work
Kick-off
Agree on objectives, project scope and participants
Current situation and trend analysis
Review internal documents and conduct in-depth trend research
Management interviews
Clarify business ambitions and define specific objectives
Target group research
Survey market participants, depending on project scope
Internal workshops
Translate strategic priorities into actionable plans and prioritise initiatives across departments
TOTAL DURATION: approx. 8–10 WEEKS
OUR REFERENCES
Why our clients trust us
OUR EXPERTISE
The experience behind our approach
YOUR CONTACT
Let’s discuss your challenges.
FAQ
Frequently asked questions
How does corporate strategy differ from purpose and brand strategy?
Corporate strategy sets the direction for the company’s development over the coming years. It defines the objectives it pursues, the areas in which it aims to grow and the projects that take priority – across all functions, from sales and production to organisational development and HR.
Purpose, by contrast, describes the contribution the company makes to employees, customers and society. An existing purpose helps guide the strategy. If no purpose has been defined, it can be developed as a separate project.
Brand strategy builds on corporate strategy and clarifies how the brand contributes to its objectives.
When is the right time to develop a new corporate strategy?
Corporate strategy takes a medium- to long-term view and is not redeveloped every year. A strategic realignment makes sense when the existing strategy reaches the end of its planning horizon or when key assumptions about the market, competition or business model no longer hold.
When planning the project, consider your next planning and budgeting cycle. If the strategy is ready in time, prioritised initiatives can feed directly into investment decisions. In subsequent years, reviewing implementation and adjusting actions where necessary is usually sufficient.
What documents and data are needed to develop a corporate strategy?
We start with your existing documents, such as business plans, market information and relevant trend insights. We also draw on existing strategy papers, statements of vision, mission and values, and market studies.
You do not need to collect new data beforehand. Where the available evidence is insufficient, we supplement it with in-depth market and trend research or a survey of market participants, depending on project scope.
The quality and currency of the information matter more than the volume of documents. At the outset, we assess which assumptions remain valid and identify any gaps or inconsistencies.
Who is involved, and how much internal time is required?
The process centres on executive leadership, senior management and strategically relevant stakeholders, whom we involve through structured management interviews. Employees from relevant functions and markets also take part in the workshops.
The number of participants depends on the project scope and company structure. Your internal time commitment mainly involves providing documents, attending interviews and participating in workshops. B&C handles the analysis, consolidation and presentation of the findings.
How much does a corporate strategy project cost?
The cost depends on the scope of work. Key factors include the depth of analysis – from reviewing existing documents to surveying market participants – the number of management interviews, the number and duration of workshops, and whether individual business segments require their own objectives and strategic priorities.
B&C offers different levels of scope: from a company-wide strategy with initial actions to a segment-specific strategy with projects prioritised in detail. Following an initial, no-obligation conversation, we can provide a transparent proposal on request.