Releases
The magic of a good reputation
August 2025
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Activate competitive advantages with the brand
26.05.2025
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Differentiation as the key to brand success in the catering industry
19.05.2025
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Employer Branding: Success Factor Employer Brand
25.11.2024
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Employer Branding: Determined in the War for Talent
18.11.2024
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Comment on ‘Öttinger reorganises structures’
15.08.2024
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Marketing excellence for your marketing profitability
13.05.2024
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Brand KPIs: Benchmark for the performance of brands
02.01.2024
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The attitude as a unique selling point
24.11.2023
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Archive
Study volume: Corporate Sustainability Score 2023
11.10.2023
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Does sustainability pay off?
16.08.2023
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Interview with brand expert Alexander Biesalski: "Wanna build a brand?"
17.07.2023
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No company benefits as much from its sustainable image as Tesla
19.06.2023
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Top 30 ranking and first insights of the Corporate Sustainability Score 2023
15.06.2023
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KPI Manual: Unique global insights into brand performance
14.06.2023
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Interview: Alexander Biesalski on the opportunities and risks of Mercedes' luxury strategy
14.01.2023
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Change by Brand Part 3: Alexander Biesalski and Kai Halter on change at ebm-papst
04.07.2022
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Change by Brand Part 2: Alexander Biesalski and Markus A. Miklis on brand driving the change
13.06.2022
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TURNING BRANDS INTO VALUE: Our Image Brochure
31.05.2022
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Change by Brand Part 1: Alexander Biesalski and Prof. Dr. Karsten Kilian on change challenges
11.05.2022
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Change by Purpose: Alexander Biesalski at TIK-Talk with Carolin Lederer from ebm-papst
27.04.2022
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FISCHER AND FRIENDS Podcast: Alexander Biesalski on Brand Valuation and Brand Development
18.03.2022
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Successfully shaping change with the brand
04.10.2021
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mi connect Podcast: Alexander Biesalski in conversation with Matthias Pioro
22.04.2021
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America - The brand lives
24.03.2021
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Sustainable Development Goals and Social Media – New Value Drivers
21.04.2021
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B2B brand(-ing) in transformation
15.02.2021
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Purpose: Greenwashing or the key to transformation?
09.11.2020
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10 years "Turning brands into value" at BIESALSKI & COMPANY
10.09.2020
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With the brand out of the crisis - A way to secure liquidity
07.05.2020
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Marketing Professionals - The Customer Understanders: A Commentary by Alexander Biesalski
15.02.2020
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Prof. Kilian and B&C Consultant Markus A. Miklis on the Evolution of Purpose
15.01.2020
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A. Biesalski on the value of the brand and how to increase its performance
29.08.2019
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Interview: B&C on Bayer's reputation after the Monsanto deal
29.04.2019
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Interview: Alexander Biesalski on the "Ha(u)te Couture" by DIESEL
14.11.2018
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Corporate Reputation Score 2018 - study volume available
13.11.2018
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Interview: Corporations play with their own reputation!
02.10.2018
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Corporate Reputation Score 2018 exclusively in manager magazin
24.09.2018
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Interview: Alexander Biesalski on the plight of Victoria's Secret
24.08.2018
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Interview: What will make B2B brands successful in the future
25.07.2018
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Book contribution: Market research and brand value measurement of B-to-B brands
05.07.2018
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Is luxury still luxury?
14.06.2018
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Ranking of German luxury brands 2018 - study volume available
10.04.2018
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A. Biesalski and J. Spannagl on the German luxury industry
28.03.2018
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