Leveraging the D2C model: Relevance, opportunities and success factors for B2B companies
Navigating the Digital Shift: The Rise of Direct-to-Consumer Models The rapid expansion of e-commerce over the past years has cemented its role as a vital
Navigating the Digital Shift: The Rise of Direct-to-Consumer Models The rapid expansion of e-commerce over the past years has cemented its role as a vital
Author: Katharina Fröhlich Apple, Danone, Mercedes and over 450 other brands have already done it in the first month. More brands are continuously following their
Author: Frank Weber Digitalisation has triggered a race for the future. New players have emerged challenging traditional business models or even disrupting them. C-level trips
Author: Frank Weber I am always struggling with how marketing is being perceived by most of the companies and where it ranks in terms of
Author: Jan Kubik The processing digitalisation enables disruptive innovations. At the same time customers require cutting-edge solutions fulfilling their needs in terms of being seamless,
Author: Jan Kubik Imagine you want your plants to thrive and prosper. What would you do? Even with the smallest green thumb, regular and continuous
Brand analysis
Employer Branding
Brand strategy
Change
Brand architecture
Customer focus
Brand identity
Reputation management
Brand valuation
Marketing profitability
Brand analysis
Brand strategy
Brand architecture
Brand identity
Brand valuation
Employer Branding
Change
Customer focus
Reputation management
Marketing profitability