Guiding Principles
What are guiding principles?
Guiding principles define a company’s self-image and outlines its desired future state. Through guiding principles and key focus areas, it provides orientation for achieving strategic goals. It therefore serves internally as a framework that guides employees in their daily decision-making and actions.
Alongside positioning, the corporate mission statement is a core part of a company’s identity.
How are guiding principles structured?
Guiding principles typically consists of the following components:
- Purpose – what value do we create for society?
- Vision – What do we want to achieve?
- Mission – What drives us?
- Strategic goals – How do we measure success? What moves us forward?
- Areas for Development – What moves us forward? Where do we want to improve?
- Values – How do we act?
